Picture persuasion is using photos to influence your
potential customers to buy your product or service. Pictures
can help your potential buyers
mentally visualize your offer.
They might
help support your item claims. Some
pictures also grab your prospects attention.
Below are eight ways pictures might
give you an unfair
advantage.
1. Customers Pictures - Show pictures of customers
actually using your item. For example, if you were
selling a muscle building video you could show one
of your customers flexing his/her muscles and smiling.
2. Non Customer Pictures - Publish pictures of
those who didnt buy your merchandise
. For example,
if you we are
selling a muscle building video you could
show one of your non customers looking very skinny
and frowning.
3. Before and After Pictures - Show the customer
and non customer pictures side by side. For
example, if your we are
selling a weight loss video
show a picture of a human
who is overweight and
a photo
of them after they used your product.
4. End Result Pictures - Use pictures that show the
finish
results. For example, if you were selling an
ebook about raising your grades show a picture of
a person graduating.
5. Attention Pictures - Publish unusual pictures to
grab peoples attention. For example, if you we are
selling business suits you could have a photo
of a
human
wearing one that has a mohawk.
6. Credibility Pictures - Show pictures that represent
you as an expert. For example, if you were selling
computer classes you could be in the photo
holding
your degree.
7. Imagination Pictures - Use pictures that do not
have many people
in them, but show the results of your
item. For example, if you were selling a vacation
to Florida show a picture of beach with topical
palm trees.
8. Testimonial Pictures - Publish pictures of all the people
that give you testimonials or endorsements. For
example, if you we are
selling medical equipment show
a photo
of doctor who gave you a efficient testimonial.
Theyre hundreds of persuasive ways to use pictures.
Put yourself in your prospects shoes and think about
what pictures would influence your potential buyers
to buy.
